The “Homeless”

Children†s health Many people call or write the National Coalition for the Homeless to ask about the number of homeless people in the United States. There is no easy answer to this question, and in fact, the question itself is misleading. In most cases, homelessness is a temporary circumstance — not a permanent condition. A more appropriate measure of the magnitude of homelessness is therefore the number of people who experience homelessness over time, not the number of â€Å"homeless people. † Studies of homelessness are complicated by problems of definitions and methodology. This fact sheet describes definitions of homelessness, methodologies for counting homeless people, recent estimates of homelessness, and estimates of the increase in homelessness over the past two decades. Additional resources for further study are also provided. As a result of methodological and financial constraints, most studies are limited to counting people who are literally homeless — that is, in shelters or on the streets. While this approach may yield useful information about the number of people who use services such as shelters and soup kitchens, or who are easy to locate on the street, it can result in underestimates of homelessness. Many people who lack a stable, permanent residence have few shelter options because shelters are filled to capacity or are unavailable. A recent study of 30 U. S. cities found that in 1998, 26% of all requests for emergency shelter went unmet due to lack of resources (U. S. Conference of Mayors, 1998). In addition, a review of homelessness in 50 cities found that in virtually every city, the city's official estimated number of homeless people greatly exceeded the number of emergency shelter and transitional housing spaces (National Law Center on Homelessness and Poverty, 1999). Moreover, there are few or no shelters in rural areas of the United States, despite significant levels of homelessness (Aron and Fitchen, 1996). As a result of these and other factors, many people who lack permanent housing are forced to live with relatives and friends in crowded, temporary arrangements. People living in unstable housing arrangements who lack a permanent place to stay are experiencing a kind of homelessness, but because they are not â€Å"literally homeless,† they will not be counted. Researchers use different methods to measure homelessness. One method attempts to count all the people who are literally homeless on a given day or during a given week (point-in-time counts). A second method of counting homeless people examines the number of people who are homeless over a given period of time (period prevalence counts). Choosing between point-in-time counts and period-prevalence counts has significant implications for understanding the magnitude and dynamics of homelessness. The high turnover in the homeless population documented by recent studies (see below) suggests that many more people experience homelessness than previously thought, and that most of these people do not remain homeless. Because point-in-time studies give just a â€Å"snapshot† picture of homelessness, they only count those who are homeless at a particular time. Over time, however, some people will find housing and escape homelessness while new people will lose housing and become homeless. Systemic social and economic factors (prolonged unemployment or sudden loss of a job, lack of affordable housing, domestic violence, etc. ) are frequently responsible for these episodes of homelessness. Point-in-time studies do not accurately identify these intermittently homeless people, and therefore tend to overestimate the proportion of people who are chronically homeless — particularly those who suffer from severe mental illness and/or addiction disorders and who therefore have a much harder time escaping homelessness and finding permanent housing. For these reasons, point-in-time counts are often criticized as misrepresenting the magnitude and nature of homelessness. There is another important methodological issue that should be considered. Regardless of the time period over which the study was conducted, many people will not be counted because they are not in places researchers can easily find. This group of people, often referred to as â€Å"the unsheltered† or â€Å"hidden† homeless, frequently stay in automobiles, camp grounds, or other places that researchers cannot effectively search. For instance, a national study of formerly homeless people found that the most common places people who had been literally homeless stayed were vehicles (59. 2%) and makeshift housing, such as tents, boxes, caves, or boxcars (24. 6%) (Link et al. , 1995). This suggests that homeless counts may miss significant numbers of people who are literally homeless, as well as those living in doubled-up situations. There are at least four widely used national estimates of homelessness. Many are dated, or based on dated information. For all of the reasons discussed above, none of these estimates represents â€Å"how many people are homeless. The most widely cited example of a point-in-time estimate is the approximately 500,000-600,000 homeless people found in shelters, eating at soup kitchens, or congregating on the street during one week in 1988 (Burt and Cohen, 1989). 700,000+/night; 2 million/year (1999) The 500,000-600,000 estimate is sometimes updated by using a projected rate of increase of 5% a year to produce an estimate of over 700,000 people homeless on any given night, and up to 2 million people who experience homelessness during one year (National Law Center on Homelessness and Poverty, 1999). In 1990, a national telephone survey identified formerly homeless people and produced life-time and five-year prevalence estimates of homelessness. Seven percent of the respondents reported that they had been literally homeless at some point in their lives, and three percent reported being homeless at some point between 1985-1990 (Link et al. ,1994). The Clinton Administration's Priority Home! The Federal Plan to Break the Cycle of Homelessness uses this data, corrected to include children, to estimate that between 4. 95 million to 9. million people (with a mid-point of 7 million) experienced homelessness in the latter half of the 1980s. A second study was undertaken in 1994 to refine the analysis with more explicit definitions and detailed information. This study found that 6. 5% (12 million adults nationwide) of the respondents had been literally homeless at some point in their lives, and that 3. 6% (6. 6 million adults nationwide) of the respondents had experienced homelessness (literal or doubled up) between 1989-1994 (Link et al. , 1995). Thus, it appears that 12 million of the adult residents of the U. S. ve been literally homeless at some point in their lives. Dennis Culhane's study of turnover rates in shelters in New York City and Philadelphia is another example of a period prevalence count. This study revealed that 3% of Philadelphia's population used the public shelter system between 1990 and 1992, and that in New York, 3% of the population received shelter between 1988-1992 (Culhane et al. , 1994). The Culhane study also found that in New York City, a single shelter bed accomodates four different people in the course of a year; in Philadelphia, each bed accomodates six different persons per year. Because this study did not include persons in privately funded shelters or on the streets, the findings underestimate homelessness in both cities. A study by Martha Burt compared these rates with data from seven other jurisdictions (Burt, 1994). The comparison showed that the New York City and Philadelphia rates fall well within the range of data from other regions of the country. One limited measure of the growth in homelessness is the increase in the number of shelter beds over time. A 1991 study examined homelessness â€Å"rates† (the number of shelter beds in a city divided by the city's population) in 182 U. S. cities with populations over 100,000. The study found that homelessness rates tripled between 1981 and 1989 for the 182 cities as a group (Burt, 1997). A 1997 review of research conducted over the past decade (1987-1997) in 11 communities and 4 states found that shelter capacity more than doubled in nine communities and three states during that time period (National Coalition for the Homeless, 1997). In two communities and two states, shelter capacity tripled over the decade. These numbers are useful for measuring the growth in demand for shelter beds (and the resources made available to respond to that growth) over time. They indicate a dramatic increase in homelessness in the United States over the past two decades. By its very nature, homelessness is impossible to measure with 100% accuracy. More important than knowing the precise number of people who experience homelessness is our progress in ending it. Recent studies suggest that the United States generates homelessness at a much higher rate than previously thought. Our task in ending homelessness is thus more important now than ever. The National Coalition for the Homeless provided leadership in the successful effort to pass the Stewart B. McKinney Homelessness Assistance Act in 1987. Since then, NCH has continued to monitor the reauthorization and appropriations process for McKinney Act programs and other programs affecting poor and homeless people. NCH supports legislation to provide an adequate supply of affordable housing, jobs which pay a living wage, and universal access to health care. Legislative Alerts Learn about homelessness-related legislation being considered by Congress and what you can do about it. General Homelessness Issues NCH's 2000 Federal Legislative Agenda This document provides an overview of NCH's federal legislative priorities for 2000, including housing, health, education, income, and civil rights. The McKinney Act The Stewart B. McKinney Homeless Assistance Act was the first — and remains the only — major federal legislative response to homelessness. This fact sheet provides a brief history of the McKinney Act, describes its content and evolution, and summarizes recent trends in McKinney Act legislation and funding. Funding and Budget Issues Appropriations for Federal Homeless Programs Table of FY95-00 funding levels for homeless programs. FY2001 Budget and Homelessness This page summarizes the most recent budget and appropriations legislation and provides NCH's recommended funding levels for federal homeless programs. Housing and Shelter Issues Community Housing Investment Trust Discusses key provisions of an NCH-sponsored initiative to create one million units of high-quality, affordable rental housing for persons whose annual incomes are less than the minimum wage, including persons with disabilities, elder age, or low-wage incomes. McKinney Side by Side Side by Side comparison of major components of proposals to amend HUD homeless legislation (July 2000). Housing and Welfare Reform: Background Information Prepared by the Center on Budget and Policy Priorities, this paper explores the impact of welfare policy on housing and the impact of housing policy on welfare. Welfare Issues Welfare to What: Early Findings on Family Hardship and Well-Being Published by the Children's Defense Fund and the National Coalition for the Homeless in November 1998, this report examines the impacts on families two years after the signing of the federal welfare law. It presents national and local findings and compiles more than 30 state and local studies. The Executive Summary is available at http://nch. ari. net/w2wexec. html. The full report may be downloaded below. Welfare to What (Full Report – 246K) Note: To view this file, you will need Acrobat Reader. Using TANF to Reduce and Prevent Homelessness: Effective Practices and Strategies. Published in May 2000, this paper was written to provide specific examples of how states and communities have used TANF productively to reduce and prevent homelessness. Other Internet Resources on Welfare and Poverty Links to online organizations and sources of information on poverty and welfare. Education Issues School Segregation and Homeless Children and Youth This overview summarizes available information on integrated homeless education programs (those programs that help homeless children enroll, attend, and succeed in mainstream schools) and segregated classrooms or schools (those that separate homeless children from housed children on the basis of their homelessness alone). For more detailed information, including program examples, please see School Segregation and Homeless Children and Youth: Questions and Answers Reauthorization of the McKinney Act's Education for Homeless Children and Youth Program Congress will consider legislation to reauthorize the McKinney Act's Education of Homeless Children and Youth (EHCY) program in 1999. The EHCY program works to ensure homeless children and youth's enrollment, attendance, and success in school. This page provides up-to-date information on reauthorization for advocates, teachers, service providers, and administrators, including analyses and summaries of reauthorization legislation, links to relevant committees, and more detailed action alerts. America's Homeless Children: Will Their Future Be Different? A Survey of State Homeless Education Programs The McKinney Act is responsible for significant improvements in homeless children's access to public education. However, increasing homelessness among families with children and a simultaneous reduction in federal funding threatened the progress that states and communities had made in helping homeless children and youth enroll, attend, and succeed in school. This 1997 40-state survey examines the accomplishments and challenges of homeless education programs faced with increasing demand for services and decreasing resources. Making the Grade: Successes and Challenges in Educating Homeless Children and Youth The 1996 Position Document of the National Association of State Coordinators for the Education of Homeless Children and Youth. This report summarizes the history and progress of efforts to educate homeless children and youth, profiles 30 selected state homeless education programs, and offers recommendations for improving the McKinney Education for Homeless Children and Youth program. Health Issues No Open Door: Breaking the Lock on Addiction Recovery for Homeless People This NCH report examines what has been learned in the last decade about the barriers that homeless people face in accessing addictive disorder services and the treatment and recovery interventions that are effective with the homeless population. The Projects for Assistance in Transition from Homelessness (PATH) Program Describes the function and accomplishments of the McKinney Act's Projects for Assistance in Transition from Homelessness (PATH) program, as well as NCH's recommendations for expanding and strengthening PATH. Homeless Treatment and Recovery Competitive Grant Program Describes NCH's initiative to reauthorize and appropriate funds for a national competitive grant program to develop and expand addictive and mental disorder treatment and recovery opportunities for homeless persons with addictive and mental disorders Increased Demand, Decreased Supply: Challenges to the McKinney Act's Health Care for the Homeless Program Changes in the health care marketplace, in public policy, and in the face of homelessness itself are creating new demand for health services for homeless people according to this study published by the National Health Care for the Homeless Council and the federal Bureau of Primary Health Care.

Frankenstein Monologue †the Monster Essay

‘But your not what I thought it would be, I thought I was making an angel !’ were the first words I heard when I came to life. He doesn’t think I’m an angel, well if he doesn’t think I’m good enough to be his angel then so be it. Nobody will be able to judge me, pick on me when I run away, far away into the deepest depths of the forest where the wolves attack. As i ran up to the small house, when I heard her voice she sounded so sweet, she was so sweet. She was the first person who actually cared for me, who actually talked to me without trying to kill me. She believed I was good, then he came and hurt me. He thought I was nothing, that I had no feelings but little did he know I would destroy the whole town. He didn’t even let me talk, he just took one look at me and thought I was bad, that I would hurt people but as soon as he shot me I changed. I no longer was the creature that tried to love and be loved by all, no I was the creature that people would fear most! I would care for no one, as they didn’t care about me. They turned me bad, they turned me evil! I would get revenge, I would get revenge for the very first words I heard. I didn’t think about anything at that moment, I only thought about what I was about to do. When I saw him playing he seemed so peaceful but they are all the same, they all think the same. It was the very first time I laughed. It felt good to finally get revenge on frankenstein, to destroy his world like he destroyed mine. The day finally came, the day that Frankenstein fears most. The day when I killed his brother was the day he promised he would make me a partner. That day 2 years ago was the first time I acted like a human being and I did it out of all of the rage and anger that had been building up inside of me. I would finally feel complete once she comes alive, once I can finally hold her in my arms.

Koreans in California

United States is the land of opportunities. With open society offering freedom and liberty, United States has always been an attractive place for immigrants from through out the world. The influx of people having diverse culture and background in one society on one hand has been benefiting and on the other hand, it has been posing serious problems as well. New people take some time to adjust in new environment. The inter-cultural and ethnic confrontations are major impediments in their growth. But time allows the dust to settle down. Same is the story of Korean immigrants coming to this large hearted country, who began their journey almost hundred years ago. They found tough resistance but had high ambitions. Through their sheer hard work and docile nature, Korean immigrants are now considered as an integral string of US societal fiber. This paper aims at scrutinizing the history of Korean immigrants to United States specially in California, highlighting the start of their journey, problems they encountered, reasons for their coming to America, their present state, current issues faced by them, and their business activities. History of Korean Immigration Koreans are one of the largest, fastest growing Asian groups in the United States. Their immigration to the U.S. started between 1902 and 1905 when a total of 7,200 Koreans arrived in Hawaii as sugar plantation workers (Lee 21). The difficult working conditions on the plantations motivated some Korean Americans to move to the mainland where many continued in agricultural work. Since their initial numbers were limited therefore they did not formed groups and rather stayed fairly dispersed. After the abolishment of the Immigration Act in 1965, large numbers of Koreans, including some from the North that have come via South Korea, have been immigrating ever since, putting Korea in the top five countries of origin of immigrants to the United States since 1975. Initial Problems Faced by Korean Immigrants In the beginning, Koreans experienced the same kinds of discrimination that other Asian groups encountered including being prohibited from attending school with whites in San Francisco, being unable to intermarry with whites (California Anti-Miscegenation Law, 1901) and being unable to own land in California (1913 Alien Land Law). The years from 1910-1940, were particularly difficult for many Korean Americans as they thought of themselves more as exiles than immigrants and felt they were without a country. They had problems in getting jobs, and even were restricted from going to public places (Takaki 10-25). Reasons for Korean Immigrations to US Koreans came to America for a variety of reasons like family reunions, fleeing from military regimes or the threat of war, better employment opportunities, and a good education for their children. Besides that the other reasons for immigration include their desire for increased freedom, especially for women, and the hope for better economic conditions. In short, they came here to realize their own â€Å"American dream.† The Present State of Korean Immigrants Today there are over a million Korean Americans. They have continued their early patterns of not being as concentrated as other Asian groups in particular locations. Currently 44% live in the West, 23% in the Northeast, 19% in the South, and 14% in the Midwest. The state with the largest population is California with 33% of the total; New York is second with 12%. Even in California the population is scattered with only 20% of the Koreans in Southern California living in Koreatown, Los Angeles. Korea town is located about five miles west of City Hall and is roughly bounded by Beverly Boulevard and Pico Boulevard to the north and south and Hoover and Crenshaw on the east and west. In Southern California they own 45% of liquor stores, 46% of small grocery markets, and 45% of one-hour photo shops (Takaki, 40-50). The Current Issue Faced by Korean Immigrants The 1992 Los Angeles incidents have left many marks in the memory of Korean Americans. The Korean community is yet to recover from the aftermath of Rodney King verdicts. Much of the destruction was caused to many Korean markets and businesses which were located in those areas of the inner city (South Central and Korea town) which were burnt down. According to estimates 50% of Korean American property was lost. At that time there was little or no police presence in those areas and Koreans were left at their own. The frustration still continues due to lack of due support of the state, and 40% of the Korean businesses lost have not been able to reopen. The Koreans business in those areas still struggle to fight high rate of crime, violence, and interethnic tension (Hwangbo 1-2). Conclusion Like America, Koreans are tough, resilient, and sincere. They know how to survive through crises. As with most other Asian groups, California is increasingly preferred by new Korean immigrants as a permanent place to settle down. As community, they are peace loving, and they strongly believe in Confucian teaching of family culture. They had tough times in California and faced discriminations, but they stuck to their aim of creating harmony and striving for a better future. They are still confronted with ethnic challenges but are successful in negotiating the problems as and when they arise. Works Cited Hwangbo, Kay. â€Å"Human Dramas in The Their Own Voices.† LA Times, April 4, 1996: 1-2 . Lee, Lauren. Korean Americans. New York: Marshall Cavendish Corporation, 1995. Takaki, Ronald. Strangers from a Different Shore: A History of Asian Americans. NY: Penguin, 1989.

Communications & IT Technology and its impact on Poverty Essay

Communications & IT Technology and its impact on Poverty - Essay Example ess the potential to act as tools in support of poverty reduction because of their flexibility, addressing issues in education, healthcare, banking, and livelihoods. They can also empower people locally and strengthen promotion of human rights, which makes them an increasingly essential presence in emerging economies (UNCTD 94). By basing these economies around information and technology, governments in emerging economies could potentially enhance the livelihoods of their citizens, while also creating new livelihoods. Technology can help reduce poverty in rural areas of emerging economies through lending support to agriculture activities. An example is the Israeli state-owned Techno-Agriculture Program that seeks to shore up food security in sub-Saharan Africa and already boasts successful initiatives in Niger, as well as South Africa (Chilimo & Ngulube 98). By partnering with NGOs in these countries, such as World Vision and Green Senegal, the program has also been successfully introduced in Senegal. These programs make information better available to farmers in rural areas about best practices, especially when there is drought. ICT can also create employment opportunities directly through manufacture of hardware and indirectly by increasing their productivity, for example, through improving market information access and decreasing costs of transaction for poor traders and farmers. E-commerce programs can also help artisans in rural areas bypass exploitative middlemen, as well as corrupt governa nce, to market their products directly to the market (Chilimo & Ngulube 98). In addition, ICT provides multimedia applications for use in schools, thus enhancing skills and knowledge. This will provide students with knowledge required to become employers and skilled or semi-skilled employees. Overall ICT implementation is also a potential contributor to national GDP since a highly skilled, well informed, and skilled workforce will strengthen and complement multi-sectoral

The Epistle of Paul the Apostle to the Galatians Term Paper

The Epistle of Paul the Apostle to the Galatians - Term Paper Example Because of this the other missionaries who were most probably recently converted Jews (Judaizers, they were called) saw the weaknesses in the faith of the newly converted people. They were telling the neophytes that they would not reach salvation if they would not follow certain laws, specifically laws that have Jewish inclinations, which includes the rite of circumcision, among others. These neophyte Christians became so confused that they were at risk of losing their faith in Jesus Christ. Â  The other missionaries vehemently insisted that the neophytes carry on their belief of Jesus Christ along with following certain aspects of the Mosaic Law. They were also undermining Paul’s authority because, according to them, Paul is not trained by Jesus himself, and therefore not a true and original apostle. They were also telling the neophyte Christians that Paul lied to them, the Galatians, about the necessity of accepting certain Jewish practices like circumcision just so he could easily win their faith to Jesus Christ (Gal 2:2). When Paul knew of the situation, he defended his own authority and religion and in his being an apostle. He clarified the correct understanding of faith through this letter.

Concepts of Caring Essay Example | Topics and Well Written Essays - 1750 words

Concepts of Caring - Essay Example The staff must look at the use of their body language as well. According to (Justice, 2006) the staff must watch how they use body language and more importantly the way the voice is used. â€Å"These are known as linguistic, non-linguistic and paralinguistic communication skills. The staff must watch their tone, pitch, and loudness. The staff must also watch their body posture, proximity and facial expressions. All of these features are very necessary to make sure that the staff comprehends what is going on in the case.† The staff must show that you know what you are doing right from the start or you will not make any progress with the patient. In your immediate observation of the patient the staff will notice that she is highly anxious. The other subjective signs could be that she could be holding the abdominal area. Emma could also be crying or yelling out. The staff has to build a rapport and gain trust with the patient in order to gain the basic information you need to gai n a diagnosis. The staff will need to feel confident in their decisions, for example if you would decide to call her parents about her location and her problem. The staff will have to decide about the issue of confidentiality and informed consent. Remember In the medical profession or any profession ‘Do No Harm’. Emma will need to be handled with care body, mind and soul. She needs to be told what to do to bring understanding of her physical and emotional health even if she doesn’t want to hear it. Psychological Theories In working with Emma the staff can use Maslow’s Hierarchy of Needs and go through the steps of the hierarchy for Emma’s case and it could look like this: 1. Physiological needs- To be able to address her complaints of abdominal pain and the health of her baby. 2. Safety needs- To keep her and her baby safe from hurting her due to her anxious feelings. 3. Belongingness and Love needs- She has a friend, but is not sure on who she want s to trust with what is happening to her. 4. Esteem needs- She may feel bad about herself for becoming pregnant, running away from home and what is happening to her at this moment. 5. Self-Actualization- The nurses can try to teach and tell her that it is not her fault that her parents separated, if that has happened. The nurse can also try to teach her that running away is not the answer to any problem. The nurse must try to talk to her about the abdominal pain she is feeling could mean. When she starts to calm down she will realize that it is just not her but her baby who needs her to care for herself. (Myers, 2004) In trying to help Emma the nurses will need to show empathy to her and maybe they can share with her some of what they may have gone through as a teenager. The staff can share some of the good and the bad choices that they may have made. The staff nurses may get Emma to talk about herself just enough to make her comfortable, so you can begin your assessment for example , about her family history. Let her know that she counts in this life and her baby’s life. This idea follows the Humanistic theory set by Maslow and Rogers. When continuing your physical assessment of Emma you can begin to notice things like how she communicates whether verbally or nonverbally. When she first entered the hospital she is very

Business Management Systems Essay Example | Topics and Well Written Essays - 2000 words - 1

Business Management Systems - Essay Example The daily delivery of goods from the factory to the retailer or wholesaler is a project in itself, with its unique CBA (Cost Benefit Analysis) and risks. Therefore we can safely assume that the entire systems of a corporation perform as collage of small projects and if each project is not executed with perfection, the corporation will face difficulties. This bad project management results in bad financial performance and thus shareholders divest, moving to better investment options. The above argument is just a glimpse of the importance of project management. Whenever a project is undertaken a complete analysis of activities is therefore very important. There are a number of things which are very important when analyzing projects. A few significant ones are as follow: Deadlines are very important when it comes to analyzing the time it takes to complete a project. The best method to ensure that there are no problems when it comes to meeting deadlines is to divide the entire time into smaller segments. These smaller segments must then be allocated to each single activity. This gives a twofold advantage. First of all the project remains on schedule, secondly no activity is missed and times are allocated according to significance. The project manager has a better understanding of removing or adding activities according to time constraints or unforeseen developments. Most projects are oriented at generating revenues, except the nonprofit ones. The main aim of each manager engaged in a project is to find ways to reduce project cost. The reduction in cost however should not compromise on quality. The total project cost consists of many different categories. Many costs are negotiable and controllable, others however are not negotiable. The effects of inflation must also be taken into account when estimating project cost. This is another factor which emphasizes again on projects being on time. The project

Future Trends in Purchasing Paper Essay Example | Topics and Well Written Essays - 750 words

Future Trends in Purchasing Paper - Essay Example As such, procurement has and continues to help in the evolution of supply chain management in that procurement ensures the security of supply, market expansion, and reduces operational costs while maximizing profits. In essence, this is the direction that supply chain management is headed towards as it evolves from just a profit making venture into a practice requiring adherence to legal, ethical and consumer demands. Callender (2013) gives the example of how the global market now prefers GM-free foods and seeks to shun child labor. E-business can be described as the practice of using technology in order to improve business, essentially by conducting business processes on the internet. The adoption of information technology in the conduct of business has its own advantages and shortcomings, just like the traditional ways of conducting business. According to Popescul & Genete (2007) e-business is advantageous in that it reduces the amount of time required to transact business, while also reducing the costs involved. In addition, the incorporation of information technology in business transactions means that a company is able to market itself on global arenas. On the negative side of doing e-business, companies are exposed to hackers who can swindle the company and its clientele their money. In relation, consumers may fall prey to fraudsters who use information provided online, to steal credit card information. In other cases, There is also the risk that the company’s employees may be unable or unwilling to adapt to the applications used and may thus put the company at risk of losing its consumer base. It is also major concern for companies that the telecommunication bandwidth may be insufficient; meaning that access to online platforms may be hampered thus negating the need for e-business. The practice of using information technology to

What are some of the problems of interpretation that face historians Essay

What are some of the problems of interpretation that face historians who wish to use visual sources like that of woodcuts and illustrations on pamphlets etc at the time of the reformation - Essay Example e would include the language used, the typefaces used, the quality of the printing, a lack of context and a failure to understand the ideas expressed because understanding of science and religion was rather different from what it is today. There may also be symbolism which is lost on a modern audience. There are such things as the way the meanings of some words have changed over time. Also some words have dropped out of use entirely. Spelling was not as fixed as it was later, so there may be occasions when, even if the writing can be clearly read, it is possible to misread a word. Calvin published his great work first in Latin in 1536, and later in his native French in 1541. We are no longer used to such a formal style, nor to sentences which may extend over eight lines at times, even if we are familiar with modern academic style. We can therefore find ourselves either skipping passages, or needing considerable time in order to unravel the argument , as well of course needing to know the context, which in this case was that many had been falsely accusing Calvin. Printing was still in its relative infancy. Books were expensive, and even the printing of leaflets would have been relatively more expensive than today. Much of this expense was in the initial setting up of the page, but paper would also have its own cost. It was therefore common to cram as much as possible onto a page, with writing being in a very small font. There is also the fact that Reformers and the papacy might interpret certain Biblical ideas in very different ways, and unless the source of the pamphlet or image is known it can be hard to know which ideas it is trying to put across. Is the image meant to show Rome as the seat of all evil for instance? Is this what the Reformers were really saying? Were they out to destroy the church or just to bring about necessary change? The language used. Often reformation documents were written in German or in Latin. As well as this there is the matter

Showing Respect Essay Example for Free

Showing Respect Essay As teachers, usually we have to deal with a lot of things, such as yelling in the classroom, running in the halls and the lack of respect. Nowadays, disrespect is filling our classrooms and parents do not do anything to put a stop to the situation. As teachers or human beings we do not have to confuse respect with fear, because our work is to give tools and knowledge to our students, not frighten them. Kids are not showing any type of respect to teachers. Being in front of the class to communicate with your students might be a really strong task, especially if your students do not pay any attention to you. But, what should we do? Should we yell at them? Would that change something? Respect is not about being afraid of the teacher. Bueno (2009) once wrote â€Å"A child may obey you simply because he is afraid of you. However, when a child understands that your rules and disciplinary actions are ultimately for his own good, he will obey you because he respects you. † It is really important for our students to understand why they should or should not do something. If the learn how to respect to others, they would be able to communicate with others throughout their lifetime. When I was in front of the classroom, I try as hard as I could to be supportive to my students, but sometimes they think you only want to dig on their lives. Usually when kids show strange behaviours they are looking for some attention or they have trouble at their home. If the kid do not show any respect, neither would do the teacher, or at least it would be more difficult to keep calm and maintain a good environment in the classroom. Kids would make everything to make me feel powerless, defeated and everything will make me lose my mind. So I start wondering what is going on or how they behave in their houses. The problem might be there. Schutte (2008) explained â€Å"Parents have to pick their battles. If your child wants to wear a shirt/skirt combo that makes her look like she dressed herself in a dark closet, you may ask yourself if its worth fighting her to get her to change her duds. On the other hand, if she wants to spend time with a boy in a dark closet, you might want to make a big deal out of that. The battles that you choose to fight will directly affect your childs level of isbehaviour. † You may ask why you want to do this, but clothes are not as important as dating a boy. So, either option is just to gain attention. If we find the root of the behaviour of the students is a family problem, we, as people, have two choices, work for them or keep against them. Either kids want attention or they are having problems in their house. We, as teachers, only have one option. Help them. Every time I see a troublesome kid I get instantly attached to him or her. I try to get close to them; to their friends and find out what can I do for them. Rich (1998) wrote† In this complex world, it takes more than a good school to educate children. And it takes more than a good home. It takes these two major educational institutions working together. † Without the parents’ support, you will be stuck in that spot. So we have to get the family involved in the learning process to reach out the success the children may achieve. I always work for the children’s success through the respect and I really expect he same from them. Our job as teachers is more than just give away contents. It is about giving lessons of life and spreading some values that might be helpful for them in their lifetime. That is our goal; show them they could be better. Explain them how great can they be, or how far they might go with just a little bit of work, not only with themselves, but also with their families. We just might be proud of them when we could see what they have accomplished and think that we were involved in their success.

Job sales

Job sales Home * job sales-3 * jobs in sales-4 * sale jobs-3 * sales job-8 sales jobs-6 As economy experiences an upsurge, there is an increased diversity in sales jobs. Sales jobs are no longer those instantly recognizable jobs in sales with targets setting and bonuses. There are many jobs which are an ever growing element of sales. Increasingly, no sales job is also becoming sales centric. Jobs in sales definitely require one to brush up their sales skills not only because of the corporate culture these days but also due to growing requirement to prove oneself each day in the job. Now, the concept of ‘jobs for life is diminishing and with that so is the concept of salary pensions. Jobs in sales can be tough but usually are accompanied with huge rewards. Before one starts a job in sales, he needs to be sure he understands the company terms and conditions on the sales job in terms of targets and commissions. There are various types of sale jobs- Direct sales, Indirect sales, Business to business sales, servicing sales jobs and IT sales jobs. Direct sale jobs refer to directly selling to private individuals. Products that are sold in this way are financial services (like credit cards, personal banking products, etc), home appliances and improvements or travel packages. Direct Sale jobs usually involve selling directly to homeowners. Sales representatives and sales executives carry out direct sales job which can comprise capital equipment sales or technical Sales. Indirect sales job refer to selling consumer goods and services to corporates which in turn sell them to individuals or other oragnizations. In a Business to Business job, sales involves selling products or sevices to different companies either directly approaching them or indirectly through other distributors. IT sales jobs have become very diverse in the last two decades.They fall into three main categories pre sales, sales and post sales support of hardware and software. Servicing sales jobs have also become an integral part of IT sales jobs. In servicing job sales refers to selling services to customers or corporates. The services can be in area of transport, logistics or advertising or management consultancy. Services sales job are considered to be highly specialized as there is no physical products for customer to touch, feel or acknowledge. Fundamentally in a job, sales requires different skills sets and personality types. In any type of sales job, a person needs to have constant interaction with clients either face to face or through phone. A sales man needs to have a pleasing personality, be an extrovert and should have excellent communication skills. He needs to constantly identify opportunities for cross selling or up selling and be prepared for delivering presentations with confidence and articulation. A person armed with above mentioned personality traits and qualities is sure to succeed in any sales job. Sales Representative Jobs sales representative job -4 sales representative jobs-5 sales rep jobs-4 sales executive jobs-5 A sales representative job comprises of selling companies products or services to customers. Sales representative jobs can involve selling products or services like electronic equipment, home appliances, pharmaceuticals, cosmetics or vehicles. Sales rep jobs involve selling to individuals, factories or companies. Technical sales representatives and sales engineers are some of the sales executive jobs. Selling industrial, high tech gear and components comprises other types of sales representative jobs. People in sales rep jobs usually work on targets and can earn huge salaries in form of commission if they manage to achieve their targets. Sales representative jobs involves working long hours usually. Sales rep jobs involves lot of driving to visit clients at their homes, offices or factories. They often demonstrate the product or leave catalogues with the customer at the customer meeting points. In sales rep jobs, people are required to keep records of the orders made, number of appointments or cash transactions in a day with a handheld device or company provided laptops. They act as consultants between customers and companies in their sales executive jobs. Sales representative jobs involves being cautious and honest about the products that are popular with the customers as companies need this information to improve on their current products or services. For a person to excel in sales executive jobs, he should be brimming with confidence, ambition, persuasion skills and have extensive knowledge on companies products and competitors. He should be able to take refutation easily and move on networking extensively. There are no set qualifications besides having GCSE or equivalent qualified for a sales representative job. However, increasing number of candidates vying for sales executive jobs try to get higher qualifications by doing MBA specializing in sales or marketing. Many companies provide adequate training on their companys products and services when an employee joins in a sales representative job. They also get an understanding on specific sales m ethods used in a sales representative job in their company. Fresh employees in sales representative jobs usually are expected to work alongside senior members of the team till they become familiar with companys products and area where they need to work. Sales executive jobs are available in all sectors including working for manufacturing companies, wholesale distributors or in IT sector. Some sales representative jobs are freelance options. Progression possibilities for sales rep jobs include taking additional responsibilities in sales area and becoming sales manager, account manager or National Account Manager. Sales and Marketing jobs sales marketing job-3 sales marketing jobs-4 sales and marketing jobs-6 telesales jobs-4 There are many types of sales and marketing jobs available these days. Due to recession there was a slight fall in the number of job opportunities in sales marketing jobs. But with recession receding, sales and marketing jobs have also experienced a high. Sales and Marketing jobs can be classified into two categories- client side and Agency side. Client side sales and marketing jobs involve working as a part of the marketing department of a company. When people work in agency side sales and marketing jobs, they are basically working for a company specializing in Marketing. A person can look out for entry level positions in telesales jobs or Junior Account Executive. If you like talking on the phone, have the confidence to sell and possess the persistence to go on calling then telesales jobs are for you. Telesales jobs require one to be competitive to continuously meet targets and endure in aggressive environment. Telesales jobs involve making outbound calls to prospective customers, converting inbound calls into sales orders, exploiting opportunities from marketing campaigns and obtained databases as well as making general sales enquiries. Junior account executive in sales marketing job act as link between clients and the company and see to it that all deliverables are met on the agreed timelines. When a person has gained relevant experience in the field, he can look out for a senior sales marketing job as an Account Director, Account Manager, Marketing Manager, MarCom Manager or Brand Manager. Sales and Marketing jobs basically requires a person to have qualities like interpersonal skills, customer service, organizational and communications skills. Account Directors administer client relationships, delivers presentations to existing and prospective clients in their sales marketing jobs and also manage the account managers. Account Managers,in their sales marketing jobs, assist Account Director in creating strategies for achieving organizational plans for the financial year. They continuously work towards achieving targets by upselling and cross selling companies products and services. Brand Managers, in their role, work towards creating strategies and marketing campaigns that can directly be applied to a product or service. They work in conjunction with sales Managers and production teams to create the best strategies for increase in product sales. MarCom Managers look after the marketing strategies and promotions, organize marketing events and conferences and supervise all marketing related communication in their sales marketing jobs. A Marketing Manager in his sales marketing job, is entrusted with directing and managing all actions in the marketing department. Sales and Marketing jobs are a good career option as they are diverse and each one entails a different function, mind set and attributes to excel in it. IT sales jobs it sales jobs-4 software sales jobs-3 sales support jobs-5 technical sales jobs-3 Sales is an integral part of any business, especially IT. At the business level, IT sales jobs mean selling hardware and software systems. IT Sales jobs require personnel to continuously search for prospective clients who might benefit from the companys software products and services. People in IT sales jobs need to have in depth understanding of all applications and services and markets, proactively understand client requirements and create demand for their companys products. They need to have proven track record of consistently achieving high results in previous IT sales jobs. Software sales jobs require sales force to develop innovative methodology for selling. This is because Information Technology is an ever booming and ever growing sector. IT firms need to provide superiors applications and services in a highly competent environment. The development of these applications involves huge costs in researching and development. Unless these applications are sold at the best possible price, they have no value. This is achieved through employing best sales people in the industry in software sales jobs. Technical sales jobs entails combining technical know -how with sales skills. Based on the requirement of technical sales jobs, the work involves extensive technical knowledge to sell products and services and respond effectively to client queries. Clients usually are the technical staff of IT organizations.Technical sales jobs requires people to liase with clients and companys technical staff on an ongoing basis so as to meet the client requirements and deliverables. People in Software sales jobs need to explain and also give presentations on highly complex concepts and procedures. Once a sale has been made, there is usually a requirement to provide after sales services to clients which are called sales support jobs.Sales support jobs require people to have sound technical knowledge on the application or service, troubleshooting skills and problem solving skills. Sales support jobs are usually customer facing hence excellent communication skills are the base for these jobs. Entry level sales support jobs usually require college graduates with little or no experience. However, a good way to progress in sales support jobs is by getting a higher degree in computer science accompanied with an MBA in marketing. Professionals with strong visual designs, technical expertise and a knack for numbers usually excel in IT sales jobs. Medical and pharmaceutical sales jobs medical device sales jobs-4 medical sales jobs-5 pharmaceutical sales jobs-3 pharmaceutical sales rep jobs-4 The pharmaceutical industry is one of the most stable and fast growing industry in the world today. Studies have indicated that pharmaceutical industry has grown by 300 percent in the last ten years itself with which you can imagine pharmaceutical sales jobs have also quadrupled. Pharmaceutical sales rep jobs involves selling highly technical advanced products to teams of physicians and medical professionals. Therefore, medical sales jobs are regarded as very prestigious. Medical sales jobs are often referred as slump proof and offers good salary potential, flexibility, benefits and growth. Medical sales jobs can be devided into 2 categories- capital sales and non capital sales or consumable sales. Each category has it own set of unique sales requirements and processes. Pharmaceutical sales jobs involving Capital sales refer to selling information systems, hardware, billing, diagnostic and laboratory equipment. Medical sales jobs requiring consumable sales consist of selling consumable products like pharmaceuticals, laboratory reagents, and medicines. Employers usually seek those with a college degree and some previous sales experience for pharmaceutical sales rep jobs. People with no sales background can still break into pharmaceutical sales rep jobs if they come geared with clinical or healthcare background. Other most sought after qualities in pharmaceutical sales rep jobs are strong drive to achieve the set targets, willingness to learn, good communication skills, listening skills and presentation skills. But most of all an aptitude for science is required. If you do not enjoy science or reading about new scientific breakthroughs then you cannot think of succeeding in a pharmaceutical sales jobs. Pharmaceutical companies like Pfizer and Merck offer loads of opportunities to college graduates to work in pharmaceutical sales jobs.Medical device sales jobs are one of the types of pharmaceutical sales jobs.Medical device sales jobs involve demonstrating products ranging from sophisticated surgical devices like hip or knee replacem ent surgical devices to key hole surgical kits. Medical device sales jobs also involve selling varied products like non clinical hospital equipment, aids for the disabled, implants and high tech equipment used in imaging and radiotherapy. A proven track record in pharmaceutical industry and thorough knowledge in ever changing competitive marketplace is needed to make a mark in medical device sales jobs. The international market for medical devices continues to grow at an unprecedented rate wherein competition is getting tense by the day. As a result there is an upsurge of medical sales jobs with people to benefit from the tremendous opportunities available in pharmaceuticals. Inside and outside sales jobs outside sales jobs-5 inside sales jobs-5 international sales jobs-7 sales trainer jobs-5 Sales today present varied roles apart from the traditional sales jobs.There are various types of sales opportunities- sales trainer jobs, inside sales jobs, outside sales jobs and even international sales jobs. Depending upon your experience and personal characteristics, you can decide which type of sales job you are suited to. Sales trainer jobs are offered to those who have had a successful sales career in the past and have mentoring capabilities to train new people in sales.These days sales trainer jobs are on a rise as companies are realizing that by training their sales force on company policies, products and methodologies, sales figures increase by bigger numbers. Sales trainer jobs involve training the employees on the companys offerings as a result they are able to sell them better. Also there is a better retention of sales staff if they are given training. Sales training was frowned upon by top sales managers earlier as the popular belief was that sales people are born with instinctive ability to convince and sell. However, with changing times it is felt that uncertain sales people can be churned into confident people with appropriate training. And already chiseled sales people can turn into greater sales men after sales training exercises. Sales trainer jobs involve training sales force on an ongoing basis as that makes sales people feel more supported in their company. Inside sales jobs requires sales executives to work while staying in office. Inside sales jobs requires one to sell products and services over the phone. Handling questions, complaints and pitching for new business over the phone are all part of inside sales jobs. Inside sales jobs do not involve much of travel, require less paperwork and lesser hours than outside sales jobs. Outside sales jobs are usually offered to those who have more sales experience, have proven track record of achieving results and require less management intervention. People in outside sales jobs need to fix app ointments with prospective clients, make presentations and pitch for the companys products and services constantly. Outside sales jobs are more challenging, time consuming and offer more job satisfaction than inside sales jobs. This is because of the sheer excitement sales executive feel before any face to face meeting. Also the customer tends to connect well with them and possibility of closing a deal sooner increases in case of outside sales jobs.While it is still easy to land an inside or outside sales job, international sales jobs are hard to get. They dont just happen. You need to plan a career if you wish to persue international sales jobs.You can target to get recruited by a global conglomerate in international sales jobs.These companies require you to travel abroad frequently to meet up with prospective clients and close deals. Usually international sales jobs are offered to people with extensive sales experience. An early entry into International sales jobs can be made if y ou have a degree from foreign university or have some international work experience. The three most sought after skills for international sales jobs are social skills, cognitive skills and personal qualities. Problem solving, decision making, adaptability, innovative and good product knowledge are general and personal skills which are a base but the social skills like ability to work and sell to highly diverse group of people make you the apt candidate for international sales jobs. Entry level and field sales jobs entry level sales jobs-4 field sales jobs-3 healthcare sales jobs-6 fmcg jobs-6 Entry level sales jobs are available these days in all employment arenas whether it is Banking industry, healthcare , fmcg, IT or call centres. Usually entry level sales jobs are field sales jobs. Entry level sales jobs involves representation of the companies at trade organizations, events and demonstrations. Sales personnel usually travel a lot to meet prospective customers in field sales jobs. Entry level sales jobs require high school degree or at the maximum graduation degree. Field sales jobs require people to be active, enthusiastic and have good product knowledge of products and markets. Freshers have an exciting opportunity to take advantage of a rewarding career and growth in fmcg jobs. FMCG refers to Fast moving Consumer goods sector which is fourth largest sector in Indian economy. Fmcg jobs for freshers include direct selling jobs, business to business sales jobs or business to customer sales jobs. In fmcg jobs, employees start directly selling through company outlets, i nternet, tele sales, departmental stores and hyper markets. Professionals in fmcg jobs are trained by the organizations per the business requirement and profile assigned to the employee. They need to be competent, outgoing and should be able to work well under pressure. Fmcg jobs usually require professionals to be armed with higher degree in form of MBA or advanced diploma in marketing. People can search for fmcg jobs in consumer goods sector, electronics or pharmaceuticals. Pharmaceuticals or Health care sales jobs have outgrown any other sector. Health care sale jobs involves sale of any product that helps in the process of laboratorian, radiologist, physician, respiraotory therapist or any other professional who provide service to patients. Medical sales, Medical device sales, pharmaceutical sales, clinical laboratory sales, Biotech laboratory sales, laboratory equipment sales and pathology sales are some of the types of Health care sales jobs available. There are field sales al so available in health care sales jobs.Field service engineers, Field technical support, Research laboratory sales and Imaging sales are other types of healthcare sales jobs. A person with proven experience in medical field armed with a graduation or post graduation degree in health science can be ideal for healthcare sales jobs. If people try to get into healthcare sales jobs as freshers, they tend to build extensive work experience in this sector and are able to experience unprecedented growth. Hot sales Jobs hotel sales jobs-4 industrial sales jobs-3 construction sales jobs-4 sales associate jobs-4 With economy showing upward trend, sales as a career option is experiencing a high. Hot sales jobs are available in hotel industry, industrial sales or construction industry. No industry today is as fast moving as hotel industry. With the rise in the hotels industry there is rise in hotel sales jobs as well. Hotel sales jobs involve selling blocks of rooms or bookings for special events like new years or accommodation packages or dining and banquet services .The type of salary in hotel sales jobs largely depends on the type of employer you work for and the number of years of experience. You can start a career in hotel sales job by becoming a hotel sales executive or sales associate or hotel sales manager and go on to become Corporate sales manager or Sales director as you progress in your career. Construction industry has experienced boom in the recent past and construction companies have become one stop shop for clients which include building design, pre construction and property management. This has led to rise in construction sales jobs. Construction sales jobs consist of External sales, Marketing and project management. Construction sales jobs also include being the key point of contact for manufacturers, distributors and merchants for building products. You can start a career in field sales by taking up construction sales jobs as Area sales manager or Sales executive or Sales associate for selling products in insulation, bathroom fittings, lighting or curtain walling. If you have relevant experience in construction then you can take up senior roles like Marketing or National Sales manager or National account Manager or export manager. Industrial sales job is another hot sales job sector. Sales associates work for Industrial sectors like adhesives, air compressors, building services, coatings, drilling machinery, industrial manufacturing consumables, lubricants, oils, polymers, test and calibration equipement or welding equipment when they opt for working in Industrial sales jobs.Industrial sales jobs requires sales associates to be comfortable in industrial setting and sell to engineers and professionals with mechanical aptitude. Media, retail and advertising sales jobs advertising sales jobs-4 media sales jobs-5 retail sales jobs-5 sales coordinator jobs-3 It could not be a better time to be in sales. With economic recession almost over, every industry seems to be looking for competent professionals to bring in the business. There seems to be a welcome rise in advertising sales jobs, media sales jobs and retail sales jobs. You can find Advertising sales jobs including sales coordinator jobs, sales executive and telesales executive jobs when you are trying to break into the advertising industry. Advertising sales jobs basically involve selling magazine or online advertising space to existing and prospective clients. As you progress in your career, you can think of getting Account manager or Account Director roles in Advertising sales jobs. In Account Management capacity you basically plan the brief, manage the advertising and brand campaigns and manage relationship with clients, suppliers and internal teams. Media sales jobs involve selling across many platforms like print, online, email campaigns and subscriptions. Media sales jobs also involve researching and contacting exhibitions and conference clients with an imaginative approach to impel sales and maintain good client relationships for future sales. Sales coordinator jobs are available as entry point into Media sales jobs. From there on, there are ample opportunities in media sales jobs to grow as an International Media sales manager, global media manager or strategic Marketing and Media Manager. At the same time retail sales jobs are also on a rise. There are many professionals who work behind the scenes to keep employers, suppliers, customers and investors happy. It is easy to get sales coordinator jobs in retail sector as a fresh graduate. Retail sales jobs are devided in three main categories- store upkeep, product handling and administration. Retail Buyers review products in the market and sign off that might be bought for their store. Retail Merchandisers review available products, price them and decide the best of displaying them in the store for maximizing sales.Retail sales jobs also include being retail sales clerk, retail cashier, retail store managers and retail loss prevention managers. Once you have crossed the middle management in retail sales jobs, you can go to become part of Retail Corporate Management and manage the entire look and feel of the store or mall. As you can see, there are ample opportunities in advertising, media or retail sales so what are you waiting for? Go on and start applying and build a fabulous career. Auto, car and insurance sales jobs auto sales jobs-6 car sales jobs-4 insurance sales jobs-5 sales assistant jobs-4 With economy coming out of the recession slowly and steadily, auto sales jobs are on the rise. Auto sales jobs are offered at car dealerships. Car dealerships basically serve as a link between car manufacturers and customers. There are two types of car dealerships- franchised car dealerships which showcase new vehicles manufactured by a popular brand and independent used car dealerships which are smaller in size and sell used vehicles including cars. Auto sales jobs or car sales jobs requires professionals with good communication skills, customer servicing, strong drive and ability to work under pressure. Auto sales jobs require people to work long hours. People in car sales jobs usually work weekends as most of the sale is expected on weekends when customers get time from their busy schedules. Bureau of labor statistics projects that there will be eleven percent increase in auto sales jobs by 2016.More and more dealers are providing lucrative salaries in car sales jobs by devising b etter compensation methods and better commissions. Types of Car sales jobs are Car sales representatives, Used car sales executives, Car sales administrator, Car sales manager and Car sales controller. You can start of a career in auto sales jobs by taking sales assistant jobs. People in sales assistant jobs are required to provide efficient, prompt and courteous service to all customers. Sales assistant jobs also require people to assist with client mailings and processing paperwork, performing office tasks like taking messages, copying, faxing and telecalling customers to schedule appointments. If you have good communication skills, organizational skills and proficient in MS office applications, then progression is easier to senior roles in auto sales jobs or even into insurance sales jobs. Insurance sales jobs require people to sell insurance in life, health, property and long term care to customers. Professionals in insurance sales jobs offer advice to customers on how to reduce risks and choose the best insurance policy. Professionals in insurance sales jobs advise on best financial planning options and retirement plans. Therefore people in insurance sales jobs are involved in continuously cross selling insurance policies and complete account management. Increased competition in Insurance sector has made companies choose people in insurance sales jobs very diligently. Professionals work as insurance agents or brokers either by being directly employed with companies or on independent basis. College graduates can start working in insurance sales assistant jobs and slowly climb the ladder up. Income potential is huge in insurance sector therefore chance to work in insurance sector should not be missed. Sales manager jobs sales management jobs-4 sales manager job-4 sales manager jobs-4 sales marketing business development jobs-3 Sales management jobs require sales professionals to manage, organize, lead and motiv

Marketing orientation of nike

Marketing orientation of nike Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably  [1]   In details of this definition, marketing is a management process where all the activities and tasks are coordinated and performed by both individuals and equipment. By identifying a group of customers their needs, interests and helps them to get goods in a reasonable price with good quality. Not only these, expecting them for the next time and which will make business profitable. The definition provided by the Philip Kotler is- Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others  [2]   In this definition Kotler said, marketing is a social process means by researching market identify the consumers how they behave and attitude, consider and think about a product; how a particular product is good enough to satisfy buyer wants and needs; also how it is well enough to feel them grater to make and exchange with good value for the product. From my own definition- Marketing is a managerial and social process where organisation performs or does activities to ensure and identify customer needs and wants are fulfilled, satisfying them by creating products or services with the exchange of value through ensuring the profitability for the organisation. 1. B Marketing Orientation The meaning of marketing concept for an organisation is that, they are aimed all of it efforts to keep closer themselves to the customers for satisfying them by the services or products around the needs and wants and stay always a step ahead from their competitors. Basically the major objective is for the organisation to create a centre of attention of their products to the customers.  [3]   Basically marketing orientation is an approach to business that centres its activities to satisfy the needs and wants of its customers. Marketing orientation is really a good range of activities where it is necessary to make sure that all the marketing researches are about to invent the customer needs and requirements. The marketing orientation concept is based on the following three pillars- Nike are strongly customer-focused, heavily committed and give the superior value for customers. These company shares an absolute dedication to sensing, serving and satisfying the needs of customers in well-defined target markets. They motivate everyone in the organization to deliver high quality and superior value for their customers, leading to high levels of customer satisfaction. These organizations know that if they take care of their customers, market share and profits will follow.  [4]   1. C Selling vs. Marketing concept and which one best describes for Nike Selling orientation is a kind of marketing activities where business tries to influence or persuade customers to buy their product or service. It sees its work as getting the interest of potential customers for their existing products and services Marketing orientation is another part of marketing activities where the company first target a market, then try to discover customer needs and wants, besides some coordinating activities to convince consumers like pricing, design, communication, appropriate delivery, competitive and profitable goods and services. Nike is a market oriented organisation because- Nike has well understanding of its target consumers to construct a greater value for them. Has a good capability to adopt the taste of consumers by time to time. Does research on the competitors to see what strategies are they use to meet the customers need. Has good marketing plans and delivered the promise that they made with customers to give them high quality, appropriate features, design, styles and categories, right price products with availability. By satisfying the consumers needs/wants Nike getting well published in the market place and achieving its objective by making profit. 1. D Implementation of the marketing concept The benefits are: Knowing and understanding the changing needs, wants and desires of athletes and customers to create new innovative products. Look forward to market changes and take action very firstly to those changes. Strong brand image with consistently increase the number of people satisfied. Improve stakeholder benefits and maintain strong share values. Leading the market with advance thought and technology.(Nike+, Nike Free) Market research gives a huge priority of product acceptability.( packaging and attractive fashionable design) Sponsoring various celebrity sports personalities and certified teams who are used to get concentration of customers on Nike products. Easily manage the criticism. Powerful advertising of Nike products are creating better market for the company. The continuous improvement of the companys core competence. The costs of adopting the marketing concept are: Heavy investment in the marketing research and product development.(NSRL) High costs of employing the best people in their specialist areas. Using world best players for advertising products. Sponsoring different celebrities and professional teams in time basis. Huge investment on product advertisement before launching in the market. Different promotional costs TV advert, sales promotion and public relation. Distribution costs serving product in different channels. Communication costs- dealing differently with a range of different market segments. Heavy cost of maintaining large and expensive website. Task-2 2. A Macro and micro environmental factor Macro Environmental factor: Micro environmental factor is an external factor that influences the company externally. Social factor Nike brand and its slogan just do it is very well known to people. Consciousness of people about dieting and fitness. Consumers are changing themselves from sports to fashion oriented. Promotional advertising to get more young customers where internet is using as a primary source of information. Sponsoring sporting events and clinics to make good social image. Motivating womens, young consumers for leisure activities. Technological factor: Effective use of IT in the section of marketing information system in every aspect of products from development to distribution. It has advance technology to develop and research their product. Has a great propensity to take on new technology for the product. Heavy design and shape of athletic footwear. Nike has NSRL (Nike Sports Research Laboratory) which is offer new ways to improve existing products. Micro environmental factor: Profit margin for Nike 5 years average: 46.8% (Gross Margin) 9.3% (Net Margin) Structure- Nike has a matrix structure and there geographical structure consists of with NAFTA (USA, Canada, and Mexico), EU, EMEA and Asia Pacific. Technological development- For developing and executing idea Nike has APE, NSRL and it also has tax expert economists which focus in the reduction of future costs. HRM- Orthopedic Experts, Rubber Technologists, Production Engineers who are Involved to find out the right people and product for the company. Procurement- Nike buys its raw materials in bulk size, use labors and other services in the same countries where manufacturing takes place. Inbound Logistics China, Vietnam, Indonesia and Thailand. Operations Operating their business in more than 160 countries where most of the production is occurred in China, Thailand, Indonesia, Malaysia, Vietnam, Turkey, Sri Lanka, India, Cambodia, Taiwan, Mexico and Israel. Outbound Logistics They sell their product to the retailers, via internet and with 700 contract shops in the whole world. Sales Marketing Secret Tournament campaign approach- TV internet ads, retails, consumers events, public relations.  [5]   6 Value Chain Analysis 2. B Segmentation criteria Geographic Segmentation Geographic segmentation is about dividing the market within diverse geographical part for example- in cities, town, nations, countries and regions. Nike footwear is really famous in the part of EU, EMEA and Asia Pacific currently. The objective is to sell this product in those continents where some particular sports is most popular. For example, football, basketball, rugby is widely popular in Europe now-a-days. It is not much popular in south Asia so basically its footwear is advertised more generally in Europe. (Nike, 2009). Demographic segmentation Demographic segmentation divides on age, gender, race, occupation, income, nationality, family size and also on the level of education. Relating to age and income, they target peoples in variety age from young person to middle-aged adults and the income series is basically from middle to upper class. By depends on race and gender it has broadly expanded itself nationally. They do advertise for both men and women for every single race and nationality. Nike really doesnt show off themselves with families but identify with teams. Teams of different sports in the world are targeted by Nike. It also did run ad campaign called stay in school in 1991. Psychographic Segmentation Psychographic segmentation gives a picture about social class, standards, characteristics, and the life style- opinions, beliefs, interests and values of customers. Nike uses athlete where it influences consumer to be interested on their shoes and footwear. Nike promotes a positive and confident attitude, target always those kinds of people. 2. C Target market Young generation (bachelor stage) between 18-30 years old. Because they want to themselves appear to others to be fit, healthy and athletic Because at this stage of age young people prepare themselves to enter into the job market. They are the generation X, they like fashion, sports. Nike uses their sports celebrity to advertise footwear which is fashionable and that make influences them to buy footwear. just do it, write the future are some of slogan that make these X generation very aggressive to do anything good and make the future bright. People between 30-50 years old, middle-high income social class. These people have already been achieved a bit in his/her life and they are now away from the crisis of economy. They have made their status, position in the society, wants to lead life gorgeously with prestige product like Nike. People can show of their status and ability of leading healthy life. Nike advertises its products by using different ways and it targets a particular groups or types of people by ads. Nike targeted men in a way that appeals to masculine values and to women with appeals to their values. Women today want equality with men, to be seen as just as able bodied and finally, both genders will buy Nike because its expensive and shows that they have the money to buy Nike, just as people buy Mercedes cars when a Fiat does the same job. 2. D Buyer behaviour in marketing activities I am going to mention some marketing activities that should follow Nike to take part on buyer behaviour: Psychological forces Motivation- Nike is a top brand with high quality design, style, price and lasting warranty which motivate people to buy Nike. Perception- World reputation, brand image, high features and quality. Personality- to show off to their friends and neighbours that they are fit, healthy athletic types and able to afford Nikes products. Social groups Culture- produce different design product based on the culture. Subculture- example-Air Jordan shoes specifically makes for basket ball game, popular in North America- USA, Canada. Social class- middle and upper classes. Reference group- Popular celebrities, teams and clubs Nike adopt to convince consumer to buy their footwear. Family- Parents want to see their children are athletes, well fitted and healthy which influence them to buy Nike. Situational Factors World brand and fashionable products. 700 contract shops all over the world where buyer can buy. (Over 18000 shops in USA) To show off people the status and ability to buy Nike. New innovative, fashionable, unique design and attractive footwear make interest and desire of consumers to buy Nike. Nike their information search leaves a buyer with possible alternatives, the evoked set. Nike has different features; design footwears which are specially different and suitable for particular work. (Football, soccer, running, skateboarding, cycling etc.). If the consumers are not satisfied on the previous product then they can try new any other model. Nike has so many stores, different products/models, well packaging system and many convenient ways for consumer to buy. Nike is such kind of brand which is persuading consumer decisions to purchase a Nike product with risk free. Good product, consumer feels superior with their whole satisfactory and tells someone about their satisfaction. Information search Internal search, memory. Providing ample information on Nike official site, internet, You Tube, in stores, on TV, radio, newspaper, magazine and public sources about the product. Task-3 3. A. Competitive Advantages Nike, at the present time ahead from their competitors by achieving some competitive advantages through their products. Nike has cost effective management information system(MIS) and many management layer that helps to reduce the overall product cost.  [7]   Continuous training and development program increase the efficiency of workers. By using advance technology and modern machineries they can produce product in a short time with low cost. They find out lowest price of raw materials and use cheap labour from under developing countries. Setting up business near to the suppliers. Huge scale of operation all over the world and where by finding place they minimize manufacturing costs. Selling product in low price where many competitors are visible. Using cheap transport carriers for product. Huge scale of advertising in those countries them running their business. Brand name, equity, image, recognition and world reputation. Using popular athletes for advertising and recommending their products. Trade mark -just do it, write the future and patents. New product development. Giving chance customer to customize footwear in their own style through online. Strong and genius RD, HRM. These are the sustainable competitive advantages that keeping ahead Nike at top position of the market and helping them to take proper advantages from their competitors and achieving the loyalty from the customers. 3. B. Distribution Strategy In fiscal 2009, Nike produced 100% of their footwear in china, Vietnam, Indonesia and Thailand and they distributed this footwear in their own countries as well as USA+ EMEA and Asia Pacific regions. Nike distributes their footwear to the retailers or whole sellers from straight to the factory or distribution centre all over the world through their own websites, direct mail or over the phone. In the distribution centre they inventory all their footwear and deliver them to different place in the world. Nike also uses agents, sales representative to distribute their product. So, in order to increase sales Nike has tried to wide their distribution channels. Not only this, Nike has used internet to distribute product by using virtual stores. They use containers and ships to deliver their product. Apart from, Nike uses future order program which help them to produce the product on time with lean production method and also help them to deliver just in time. Nike gives a good amount of redu ction on their product if resellers buy in a bulk size. Nike can take those steps in below to improve their distribution strategy. Need to build more small and large distribution centre to make product available. Need another centre in a particular area in case of fire or large number of small centres to spread risks. Back up IT system. Using very modern technology to produce, distribute and provide greater convenience and information. To constraint of time and space disappear should use online retailing. Using door to door service system. Cutting down production cost. Depending on the consumer behaviour, Nike should focus on the price instead of brand. 3.C. Pricing A full understanding of production costs, profit objectives, customers, competition, and other market information will help to determine the pricing strategy that best fits for Nike. With this information, the minimum price Nike can charge to break even and the highest price based on an estimate of customer demand. Here I am giving a demand curves for Nike that will help them to make price depends on the market demand. Price( £) Quantity Demanded Total Revenue 50 1000 50000 100 800 80000 150 400 60000 200 300 60000 First of all, Nike works out on diverse factors like market share, opposition, product uniqueness and perceived value of the product. In certain segments they are charging unique prices cause of quality product. They use the premium pricing strategy-fixed price, where they are enabling by the product to maintain its standard in the market. Nike has uniqueness that gives themselves extra value to the consumer. Nike is a prestige product which is highly demanded, where people shows their ability of buying Nike shoes. The image they made to the consumer about their brand which is influenced them to pay high price. If Nike wants then they can apply value base pricing strategy in certain segments. Sales Innovations Early adaptor early majority late majority laggards 2.5% 13% 31% 35% 18.5% High price less expensive good demand well demand not much expensive Then before good price better price  £70  £65  £60  £50  £40 Consumers (100%) Here, Nike charged high price at the beginning and skimming the profit from the market which is helping them to achieve their objectives. They do huge advertisement to make the price acceptable to the consumers and persuade consumers to buy premium product. 3D. Promotional strategy Nike has great marketing communication techniques with high quality products and loyal consumers which helps them to keep stay in the top position from a long time. By doing campaign about the ability of men, women with new fashion, using famous celebrates athletes and teams for advertising which are such outstanding steps they have taken to keep good communication between them and consumers. They have signed top athletes from different background of sports like soccer- Ronaldho, Ronaldinho, basket ball- Michael Jordan, tennis- Rafael Nadal , golf- Tiger Woods, cycling and some of the other sports. Not only these they sponsor local college students also. Nike uses new geographical area to promote their new product. Advertising on the TV- write the future, just do it contains slogan, internet- YouTube and other sites, broadcast which helps them to break the geographical barriers and increase the ability to reach people on the other part of the world. Sponsoring in different social activities where people or players wear Nike logo contains dresses; sales promotions like discounts, coupons and to keep good relation with the public they release their own press and magazine and take part on the events. Apart from, different tactics they use in advertising on TV which diverts consumer to visit internet to Nike website to see the finial ends. All those things are integrated Nike to meet its specific objectives in an efficient way. The objectives are included- new customers, new geographical areas, retaining the regular customers and bringing back the lapsed customers. Task-4 4. A. Marketing mix Nike is mainly footwear company but they also produce other apparels and stuffs as well. So for this section my choice is Nike footwear. The two marketing mixes that I have chosen for Nike they are- Sponsoring events Exhibitions or Fashion shows Sponsoring events- Nike might sponsors different community events like as local sports team, by doing music concerts or sports quiz in the city centre, school sports days, boys scouts and girls guide events or local community events for kids to show off their products while advertising the events as Sponsored by Nike. They could contribute some money there to make those events great to the people. Here, Nike aimed to target local communities and familiar themselves with Nike footwear, to make feel people price is not always a matter where brand, quality is visible and Nike is always with them in everywhere. Not only that, by doing this they can do some free publicity, can bring the attention and also can get opinions from different people. Fashion shows- Here, I am suggesting Nike to arrange 250-400 Nike fashion shows in posh restaurants to show and sell their fashions to the kind of people who can afford them. The restaurant wouldnt charge for entrance because it would bring them loads of new people who had never been there before and they could sell food and refreshments. But Nike could charge a small entrance fee and give the money to a sports charity thereby getting extra free publicity. Nike would of course advertise these fashion shows in banners or newspapers or in the posters. By doing these Nike can target richer class of people and can make influence to buy Nike prestige footwear to show their personality, ability to buy such brand and expensive footwear like Nike. 4.B. Marketing excellence is a key success factor in virtually any industry or company focused on consumer products or services. Defining what marketing excellence really means and how to mobilize the organization to achieve that goal, however, can be extremely challenging. Marketing products and services to organization has some good differences between them. For organization, marketing products are those activities that is related with products and a company does those activities until sell product to the end users. For Nike, they buy their raw materials from different manufacturer in a bulk size. For example they produced shoes, in the perspective of organization they need to count its ownership for the product which includes with product delivery costs, holding costs in stock and other costs like research and development etc. Not on these, they think about the quality as well. On this section organization buy product in bulk size in a very cheap price which is necessary. If unnecessary things bought by company which might affect the whole company in financially. On the other hand, marketing services are those work that company does to sell its product to actual consumer. On here, organization try to find out the way which will be useful to get/attract more consumers where it is imperceptible for marketing products. This is a common divergence between marketing a product and service. Here, organization puts lots of attempt to make desirability of its consumer. 4.C. In shortly, international marketing is a kind of marketing where a company setup his business in different foreign environment, consumer, laws and regulations. On the other hand, domestic marketing is all about running the business in the local/domestic market. In the aspect of Nike, there has many differences between those two markets. Cultural differences- Diverse and multicultural people who has different religion, taste, fashion, ideology and living standard. Different from social, economical, political and methods of doing business. Suppose Nike in China is completely different form Nike USA from the policies and ways of doing business. Market- Wide market with a number of competitors, challenges, risks, complexities and expensive. Different currencies which can varies time to time. The rate of customs duty, VAT or sales tax charged on the product. Changes to the products because of standards, voltages or average sizes of the population. Different language- Due to a language barrier it is more difficult to obtain and understand research data in international marketing. Promotional messages need to consider dozens of cultural differences between different countries. For example, for advertisement Nike uses different athletes depends on the country. By considering the differences in languages, expressions, habits, gestures, ideologies Nike develops their promotional messages. Those are some of the areas that makes difference between the international and domestic market for Nike.

Self-Determination: Right or Privilege? :: essays research papers

In 1968, the Soviet Union along with several Warsaw Pact allies invaded Czechoslovakia with the intention of re-establishing a full communist government. The reason for the invasion was mainly due to â€Å"Prague Spring† – the period of great hope for the Czech people led by the reform movement against the hard-line policies of the Czech and Soviet governments. The main justification given by Soviet Premier Brezhnev regarding the attack was that the USSR, a communist nation itself, had an obligation to stop anything that poses a threat to established communism in any country. This came to be known as the â€Å"Brezhnev Doctrine†, and was seen as a clear warning to other eastern European countries. This example is one of many in history that has raised the issue of whether or not great nations are justified in exerting influence over the affairs of lesser states. The issue of whether or not great nations are justified in exerting influence over the affairs of lesser states is extremely complex. Some people believe that powerful nations are not only justified but obligated to play an important role in the affairs of states that do not measure up in status or power. The main reason being that these states do not have the capabilities to handle their domestic and foreign policies without external influence of some kind. Others believe that every nation has the sovereign right to formulate domestic and foreign policies without external influence. Both groups of people are right to an extent. I do not think that the power of a nation justifies their interference in the affairs of other countries unless they influence the country for the better. Basically, great nations should never attempt to influence the affairs of lesser states if they are only looking out for their own self-interests. In the 1968 invasion of Czechoslovakia, the Soviet Union was not truly threatened by the reform movement. The USSR was just not prepared to take risks with a country bordering on the West. Their main concerns were their sphere of influence as well as Czechoslovakia being one of their satellite states that provided them with a buffer zone against an attack from NATO. Therefore, Czechoslovakia played an important role for political, economic, and strategic military reasons. It was imperative that it remained under Soviet influence because if not, the balance of power would be in favour of the U.S.

Diverse Australian Biomes Adapting :: Adaptation Australia Essays

Diverse Australian Biomes Adapting Australia is a land of rather extreme weather conditions and widely diverse climates that force the vegetation living there to adapt in many interesting ways. Australia is the driest continent, and biomes such as grasslands and savannas are prime sources of widespread catastrophic fires. The plants that grow in the vast arid and semi-arid regions of Australia are prone to fires simply because of the desert climates that they grow in. High temperatures combined with low fuel moisture contents, little humidity and drying winds that sweep across the landscape encourage many of the plants living in these areas to burst into flames at fairly frequent intervals. Serotinous cones, protective bark, intricate underground recovery systems, unique seed distributions and even the necessity of fire for reproduction are just some of the amazing ways that the major plant families which grow in these fire-prone areas have learned to adapt to their environments. History of fires in Australia Australia is currently the driest continent in the world and has a vast history of fire to prove it. Bushfires in the Adelaide Hills were first described and recorded in 1827, and have occurred at frequent intervals since that time. Fire weather can reach extremes in places such as Rudall River National Park in NW Western Australia. Temperatures are often above 40 degrees Celsius (104 degrees Fahrenheit), dew points can drop to —37 degrees Celsius, and the winds, uninhibited by trees, can reach speeds of 50-60 km/h (31-37 mph) at any given time in the year. The fuels there may appear to be completely dead, and gaps between plants may be a meter or more (Gill, 1995). In 1966 a massive fire at Brooyar, Queensland had flame heights of 20-25 meters (65-82 feet). In addition to being devastating, the fires are also very unpredictable. A bushfire in the Baulkham Hills in January of 1975 completely destroyed property and some homes, while leaving others untouched. Serious fires occur in the Dandenog Ranges at frequent intervals, and housing there has always been a difficult problem with fire control [3]. Fire has also been used for centuries as an important tool for land management (O’Neill, 1993). Necessary Conditions For Fire Plants that grow in the vast arid and semi-arid regions of Australia are prone to fires simply because of the desert climate they grow in. High temperatures, low fuel moisture contents, little humidity and drying winds that sweep across the landscape encourage small patches of plants to burst into flames.

Environmental Protection and Sustainability

Introduction In the past 25 years, international passenger aviation has experienced a threefold increase. It is expected that the aviation sector will continue to see similar growth over the next 25 years (Walker & Cook, 2009). Due to the rapid expansion of the aviation sector, there has been a growing concern for environmental issues in airline operations, especially in terms of energy and environmental sustainability (Agarwal, 2010). The focus on sustainability and environmental protection is due to the environmental consequences of contemporary aviation, especially the contribution of aviation to global climate change (Upham, 2003). With the recognition of the harmful effects of aviation on the environment, experts predict that â€Å"environmental factors will increasingly limit the expansion of air travel and the social benefit that it brings† (Green, 2003, p.281). Meridiana concurs that it is important to consider sustainability and environmental protection in aviation. It recognises the importance of green aviation and puts a lot of value on protecting the environment. In line with this, the company manages its activities in compliance with national and EU environmental regulations. As proof of its commitment, it has been awarded certification of its Quality System in compliance with UNI EN ISO 9001:2008 regulation for air quality. SGS Italia SpA has certified the compliance of the company’s activities involving the design and supply of services on board of domestic, international, and intercontinental flights (Meridiana, 2009). Recently, Meridiana joined the Association of European Airlines (AEA), which represents Europe’s major airlines. The AEA influences its members at the industry and institutional level in order to achieve goals that benefit the airline industry. One of the main thrusts of the AEA is to shape a more sustainable and competitive arena (AEA, 2013). Meridiana’s membership in the AEA shows that it is committed towards achi eving sustainability in the aviation sector. Marketing Mix Despite its success in some areas of the domestic market, the company has experienced heavy losses in recent years. With its ageing fleet, subscale international network, and its dependence in the domestic market, the company is facing very stiff competition from some of Europe’s leading low cost carriers (CAPA, 2013). Taking these into consideration, Meridiana has to improve its current marketing mix in order to increase sales and remain competitive. Effective marketing strategies can have a significant influence on society; thus, it is important for the company to apply the appropriate marketing mix to achieve their objectives.ProductMeridiana’s major strength is its competitively priced business class seats for long haul destinations, targeted at leisure travellers. As a medium service carrier, it offers elements of both full service and low cost carrier. For example, it provides food and drinks like full service carriers but its price range is comparable to low cost airlines. Meridiana should utilise this mix and use it as a competitive advantage. The airline needs to focus on its domestic flights and its short/medium haul destinations in Europe. The current marketing strategy fails to reach out to the business community. Their marketing strategy should emphasise services for both holiday/leisure and business purposes. The company should target SMEs and become the airline of choice for small and medium-sized companies. This can be done by offering discounts and incentives for companies who want to purchase multiple seats or flights.PriceMeridiana needs to use a competitive pricing scheme to attract customers. Its price point should be not too high from low cost carriers, but lower than traditional networked airlines. Although low cost carriers have lower prices, Meridiana should differentiate its slightly higher price point by offering better customer service. The aim is to have a mid-range price point, which can attract middle class consumers and SMEs.PlaceMeridiana has been highly successful in Sardinia and Sicily. The company should replicate its success by building stronger presence in other parts of Italy and in key international airline hubs such as London, Dubai, Beijing, Singapore, Narita, Paris, and New York. This can be achieved by improving airport check-in services and making their internet reservations website more attractive and easy to use.PromotionAs a hybrid airline, Meridiana operates both as a low cost carrier and a network airline (Sansonetti, 2010). It needs to be highly competitive by keeping it unit costs down. This can be achieved by enhancing its internet and social media channels. Meridiana should upgrade its website to make it more attractive and user-friendly. It should improve its tie-ups with hotels, resorts, car rentals, and other tourist services to attract more customers.PeopleMeridiana should improve its services to customers in order to attract more consumers and gain more customer loya lty. Excellent customer service can be a competitive edge, especially when low cost carriers offer cheaper rates. Meridiana should also highlight their people and the value of customer service in their marketing strategies.ProcessMeridiana should ensure that its online reservations are always efficient and that customers can easily access the airline through phone or email. The airline’s systems should be designed for the benefit of customers. Physical Evidence Meridiana should also ensure that its flights are always on time; its planes are spotless; and its service crew are highly efficient. Its check-in and guest lounges in airports should be clean and the services of both ground crew and in-flight staff should be excellent.Promotional MixMeridiana should focus on tapping customers from the mid-market socio-economic segment and business people, especially from SMEs. The elements of the promotional mix must integrate different strategies. It should use a combination of vario us promotional strategies, particularly, advertising, public relations, sales promotions, and internet/online promotions. The integration of different promotional tactics will aid in achieving a more successful result. Advertising should be enhanced in traditional channels such as television, print, and radio in order to target domestic consumers in areas where Meridiana is not the market leader (i.e. Milan, Turin, Naples, Marconi, Rome, and Verona). To increase presence in international markets, the airline should advertise in popular travel magazines and international cable channels (i.e. BBC, CNN, NHK, etc.). In terms of public relations, the airline should improve its relationship with Italian businesses and local government. It should also improve its public image by doing CSR activities and being more active in environmental protection. The company should emphasise their support for green aviation and sustainability in the airline industry. Meridiana should also launch sales p romotions on its ticket prices. It should conduct seat sales in which the flight fare is a fraction of its original price but customers can avail of the ticket only for a limited period. For example, the seat sale gives an 80% discount on ticket prices for 50 seats in the plane and the sale will be ongoing for 3-5 days only. Meridiana should also prioritise internet/online promotions and strengthen its social media presence. The airline should improve its advertisement and tie-ups with online travel sites such as Expedia, Kayak, and Orbitz. It should also effectively make use of social media sites such as Facebook and Twitter. Meridiana should advertise in these sites and encourage customer feedback through social media. The company can also utilise viral advertising by putting very creative and highly memorable adverts in YouTube or other video sharing sites. References Agarwal, R. (2010). Sustainable (Green) Aviation: Challenges and Opportunities. SAE International Journal of Aerospace. 2(1), p.1-20. Anna Aero. (2013). Meridiana fly and Air Italy complete merger, as Meridiana turns 50 under new CEO; combined fleet shrinks for S13. Available: http://www.anna.aero/2013/06/19/meridiana-fly-and-air-italy-complete-merger-as-meridiana-turns-50-under-new-ceo/. Last accessed 12th January 2014. Association of European Airlines (AEA). 2013). AEA welcomes Meridiana as new airline member. Available: http://files.aea.be/News/PR/Pr13-036.pdf. Last accessed 15th January 2014. CAPA Centre for Aviation. (2013). Meridiana: how to escape the impact of loss-making Italian airlinesAvailable: http://centreforaviation.com/analysis/meridiana-how-to-escape-the-impact-of-loss-making-italian-airlines-120241. Last accessed 12th January 2014. Chartered Institute of Marketing (CIM). (2013). Marketing and the 7Ps: A brief summary of marketing and how it works. Available: http:// www.cim.co.uk/files/7ps.pdf. Last accessed 12th January 2014. Cooper. C et al. (2013). Tourism: Principles & Practice 5th edition. London: FT Prentiss Hall Denton, N & Dennis, N. (2000). Airline franchising in Europe: benefits and disbenefits to airlines and consumers. Journal of Air Transport Management. 6(4), p.179-190. Green, JE. (2003). Civil aviation and the environmental challenge. The Aeronautical Journal. p.281-299 McCabe, S. (2009). Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases. Amsterdam: Butterworth Heinemann Meridiana. (2009). Meridiana Group Ethical Code. Available: https://www.meridiana.it/cms/deploy/1/IGGJ_Documenti/IT/Codiceetico/MeridianaGroupEthicalCode.pdf. Last accessed 12th January 2014. Meridiana. (2014). About us. Available: https://www.meridiana.it/en/company_informations/Company_AirItaly_quality.aspx. Last accessed 12th January 2014. Middleton, V. (2009). Marketing in travel and tourism. Oxford: Butterworth Heinemann San sonetti, A. (2010). The European Airlines Transformation: Hypercompetitive and Long Tail Effects. MCIS Proceedings. Paper 76. http://aisel.aisnet.org/mcis2010/76 Upham, P. (2003). Towards Sustainable Aviation. London: Earthscan Publications Ltd Walker, S & Cook, M. (2009). The contested concept of sustainable aviation. Sustainable Development. 17(6), p.378-390